i go there every once in a while because it is kind out of my area but the service and the skill brings me back. i had a cro-moly fork for a univega straighned there an it rides like nothing happen. when everybody else tried to sell me a new fork. the problem was not the money but nothing matched my frame they charged me $50 which is reasonable, they also put together my scott bike with parts that i have bought. they are a true mechanic shop for bikes istead of a dealer although i have seen a couple of nice looks and bianchis there. one a side note some of their component selection sucks for roadbikes at least.‎

I got my bike tuned up here as my dad's bike bearings were rusted from years of non-use and neglect. They replaced my bearings and wd-40'd the spokes all for $20. I've been to Pasadena Cyclery in Pasadena (by Pasadena City College) and they charge a hell of alot more for parts and labor. but then again, consider the demographics. Dennison carries mostly cruisers and mountain bikes. There are a few road bikes on the wall that are schwinn's. Basically this store is aimed for your average joe who commutes to bike anywhere and everywhere.‎